Meeting Materials for March 22, 2012

The following materials will be used in discussions at the California Health Benefit Exchange Board meeting on March 22, 2012 in Fresno, CA. Please note that not all agenda items have written materials.

Agenda Item III:

February 21, 2012 Board Meeting Minutes

Agenda Item IV:

California Health Benefit Exchange Planning Overview and Context

Overview - New Federal Regulations and Guidance

Agenda Item V:

Panel 1: Enrollment and Marketing Overview

Ken Jacobs - Health Insurance Coverage in California under the ACA

Katie Marcellus - Stakeholder Input Presentation

Maggie Linden & Lizelda Lopez - Overview of Marketing/Outreach

Panel 2: Marketing, Outreach and Building Consumer Awareness

Julie Roberts - Blue Shield of California

Christine Paige - Kaiser

Marilyn McCullough - Anthem

Joan Fallon - Massachusetts Connector

Ken Jacobs - Pre-enrollment Opportunities

Panel 3: Assisters and Navigators: Their Role in Supporting Enrollment

Julie Weigand - Overview of Range of Assistance

Dale Fleming - County Assistance

Chuck Rosen - Brokers

Suzie Shupe - Children’s Health Initiatives

Maria Lemus - Promotoras Programs

Michele Melden - Consumer Assistance and Problem Resolution

Outreach Background Information

• MA Health Reform Toolkit Series – Effective Education, Outreach, and Enrollment Approaches for Populations Newly Eligible for Health Coverage (1/12)
• MA Health Reform Toolkit Series – Implementing a Successful Public Education & Marketing Campaign to Promote State Health Insurance Exchanges (5/11)
• Maryland – Education and Outreach Workgroup: Draft White Paper (10/10)
• Maryland – Weber Shandwick Marketing Report (11/11)
• Greenlining Institute – iHealth: How to Ensure the Exchange Reaches All Californians (10/11)
• GAO – Letter to Sen. Nelson: Private Health Insurance Coverage: Expert Views on Approaches to Encourage Voluntary Enrollment (2/11)
• UC Berkeley Labor Center – The Promise of the Affordable Care Act, the Practical Realities of Implementation: Maintaining Health Coverage During Life Transitions (10/11)
• UC Berkeley Labor Center – Maximizing Health Care Enrollment through Seamless Coverage for Families in Transition: Current Trends and Policy Implications (3/11)
• Consumers Union – Addressing Barriers to Online Applications: Can Public Enrollment Stations Increase Access to Health Coverage? (11/11)
• State Health Access Reform Evaluation – The Secrets of Massachusetts’ Success (11/09)
• Kaiser Family Foundation – Explaining Health Reform: Building Enrollment Systems that Meet the Expectations of the Affordable Care Act (10/10)
• Kaiser Family Foundation – Explaining Health Reform: Eligibility and Enrollment Processes for Medicaid, CHIP, and Subsidies in the Exchanges (8/10)
• Brookings – The Choice Architecture of Automatic Enrollment (6/09)
• Vanguard – Measuring the Effectiveness of Automatic Enrollment (12/07)
• User Experience 2014 Project – Designing a First-Class User Experience for Affordable Care Act Enrollment: Project Overview (2/12)
• The Children’s Partnership – Building an Express Lane Eligibility Initiative (1/10)
• Manatt Health Solutions – Maryland Study of Navigator Program and Consumer Assistance (11/11)
• Community Health Councils – Bridging the Divide: Designing the Navigator System for California’s Exchange (1/12)
• Western Center on Law & Poverty – Streamlining California’s Fragmented Consumer Assistance Systems (11/11)

Comments to the Board

California Coalition for Reproductive Freedom – Comments on Essential Health Benefits
California Consumer Advocates Navigator Workgroup – Offer to the Board
California Dietetic Association – Comments to the Board
Integrated Healthcare Association – Response to Belshé Question at February 21, 2012 Board Meeting
National Committee for Quality Assurance – Comments on February 21, 2012 Board Meeting

Reports & Research

HBEX – Achieving Health Care Coverage Success in 2014 and Beyond: Stakeholder Input on Strategies for Marketing, Eligibility, Enrollment, and Retention
UC Exchange Board Meeting Handouts for 3-22-12
CCHI – Our Statewide Outreach and Enrollment Network
CCHI – Percentage of CCHI Members and Partners Assisting Clients in Accessing Other Services
CCHI – A Trusted Voice: Leveraging the Local Experience of Community Based Organizations in Implementing the Affordable Care Act
CHC – Bridging the Health Divide: California’s Certified Application Assisters
Health Services Research – Measuring the Impact of Outreach and Enrollment Strategies for Public Health Insurance in California
BTW – The Bridging Role of Community Health Promoters: Their Experience to Date in the Community Clinics Initiative’s Networking for Community Health Program
Assembly Concurrent Resolution No. 75: Relative to promotoras and community health workers.
New England Journal of Medicine – Balancing Coverage Affordability and Continuity under a Basic Health Program Option
JAMA – Two Years and Counting: How Will the Effects of the ACA Be Monitored?
CPEHN, UCLA Center for Health Policy Research, & UC Berkeley Labor Center – Achieving Equity by Building a Bridge from Eligible to Enrolled
CHBRP – Issue Brief: Interaction between California State Benefit Mandates and the Affordable Care Act’s “Essential Health Benefits”
CHBRP – Estimates of Sources of Coverage of Health Insurance in California, 2012

News & Media

State of Health – How Big a Barrier is Language to Enrolling in Health Exchange (3/1/12) 
New America Media – Language Barriers Could Dampen Exchange Enrollment (3/11/12)
California Healthline – Bill Addresses Confusion Related to Benefit Exchange Website (3/16/12)